It wasn’t until the morning after our little ‘party’ that I noticed something taped to the refrigerator – something that impacts me each time I read it. It was the IBD 10 Secrets to Success. Once my head cleared, I quickly copied them down and read them over and over again. After our vacation I made copies and posted them in my home office and inside a journal I decided to keep.

Third, when this occurs, the truth is revealed to the mind. You see, the mind has a clever way of hiding our behavior from us in order for us to avoid pain and gain pleasure. When we overspend frivolously in areas we know we shouldn’t be overspending, the mind has a way of covering it up so that we can avoid pain and gain pleasure for as long as possible. That’s why most people have difficulty looking at their overdrawn bank accounts or over-the-limit credit card statements or just about any other bill that will cause pain.


How is that one person is willing to do all that it takes to reach their goals, while another person gives in to silent resignation at the first sign of resistance? Why is one person willing to sacrifice nearly everything in order to live the life of their dreams, while others are too afraid to take the next step in fear of suffering through a catastrophic failure or embarrassment?
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