Sometimes it’s impossible to capture the magnitude of a books message within the few words of its title. Secrets of Success is one of those books, and one of those titles. Through fourteen laser-clear chapters, Sandra Anne Taylor and Sharon Klingler masterfully guide us on an expedition into the world of a spiritually-based science. Our reward for embracing the journey comes quickly through personal "ah ha’s" that range from the profound to the miraculous. Using a brilliant series of "self-investigative processes," Taylor helps us zero in on the source of our life circumstances, as well as how to change the ones we don’t like. As we recognize the link between our personal world view and the undeniable facts of out lives, we also recognize the secret of fulfillment that stays with us long after we close the pages of her book. The bottom line: If you’re ready to move beyond the theory of how your heart’s desire becomes the reality of your world, this book is your action plan for success!
1) Metaphysical Pseudoscience: LOA proponents claim that it is based on scientific theory. It is at best, metaphysical pseudoscience with conclusions based on erroneous, unfounded, and often incorrect assumptions. The list of incorrect scientific information that is suggested by LOA creators is way too long for article (more details check out “Throw Away Your Vision Board book.” Here are a few of their scientific truths.”
The 3% of the class that had both set written goals and created plans, were earning, on average, ten times as much as the other 97% of the class. Yes. You read that correctly. 10 times as much. This is an extraordinary difference. And other, more recent studies, have confirmed the same notion that you must set written goals with detailed plans if you want to succeed in life. 
You are welcome. You seem to already have that deeper knowing..now it is all about building that trust and working a bit with your mind to be more accepting of the beliefs and new reality you are looking to create. Everything that happens contains a lesson to strengthening our manifesting so whatever happened with that guy will be valuable in evaluating what is going on inside and moving forward with greater clarity.
Here’s the thing: you can only attract that to which you are a match, and if you are hiding who you really are, or are trying to construct some ‘perfect’ version of yourself you believe makes you more attractive as a potential mate, you will only attract other people who are putting up these same facades. You will never make any true connections—you’re being inauthentic and everyone you meet is being inauthentic, and eventually it will all come to the surface in some way. One of the reasons people struggle to meet the right person is because everyone is just walking around, faking it.
This type of thing happens because we showed up, desperate, and without clarity about what we really wanted. The same applies to manifesting your Soulmate.  You already know what you DON’T want.  So let’s put the main focus on putting together a list of what you DO WANT that is in alignment with your core values and expresses what you want to experience and share in your new relationship.

I want to say thank you as a new member of the church for all the support, prayers and positive vibe...s given prior to my thyroidectomy surgery yesterday. Recovery is a lil rough this first morning but I feel at peace..that the pain will pass and better days are ahead. God has a plan for me and I am excited to follow this journey with faith. I loved and appreciate the kind texts, calls, house visit with gift, and even hospital visit for prayer..I felt SO loved and I can't thank you enough for everyone taking your time. I look forward to coming on Sunday and making my presence regular as well as my children's and to give gratitude as well as that same positivity through learning and becoming apart of the church family. ♡ I must say last Sunday was my first time attending and I was in awe not just how beautiful the church was in every aspect but the diversity and kindness shown by anyone I came in contact with. I look forward to the dinner with the Pastor and thank you for the many blessing as I needed them so much for this recovery! ♡♡♡♡♡ See More

Excelente artículo. La clave siempre será cuidar nuestro estado vibratorio ya que como vibras atraes hacia ti. La Ley de Atracción opera permanentemente de acuerdo a nuestro estado vibratorio habitual y es lo que determina lo que se manifiesta en nuestras vidas. Lo que emites, regresa a ti, sin excepciones. Mi sitio web es: http://www.leydeatraccionhoy.com/
first of all I love your book and have read it twice. I used your method to attract someone back after he had gone and it worked. As it is a long distanced relationship we didn’t see each other often so things had fallen apart, and we broke up recently again. I want to attract him back using LOA again. This time is a bit difficult for me as it’s the second time manifesting the same person, and now I get a bit confused: as I have to ‘let go’, do I still have to visualise every day? In the “letting go” period, should I think about him, or just making myself happy? I am training myself to visualise better but I find sometimes the feeling of love is strong but sometimes not at all (probably because the long distanced has dragged us down and it is the second time manifesting the same person). Will making myself happy work in order to manifest in this situation? I do believe Universe is making it happen for me but I would like to know if I have to feel ‘in love’ when I think of him. Thank you.
Or, like most people who claim to have found the way to manifest things through the LOA, is it that you truly don't want big things, new things, nice cars, paid off mansions, kids' schools paid for, permanent paid vacations, etc. If you wanted them, you know you could manifest them, you are just not that interested in those things right now. That's the typical response.

I am Sheela from India .. I am crazily in love with a guy who is my ex’s best friend .. We both are good friends .. We hang out at least Once a month .. Last month we got a bit physical wherein we were hugging each other and holding each other’s hands .. But since that incident, he has been ignoring me completely .. I really want him back in my life .. I also have a feeling that he is going around with another girl … Just for time pass and not a serious relationship .. Please help Me .. Can I get him back in my life ??

Write your wish down. Start with "I am so happy and grateful now that..." and finish the sentence (or paragraph) telling the Universe what it is that you want. Write it in the present tense as if you have it right now. Avoid negation terms (see Warnings for more on this). Every day until your wish comes true, close your eyes and imagine your desire as if it's happening right now and see your imagination turning more clearer.

hey elizabeth!!!im really honoured to come across this website!!!It gave me hope when I was devastated. My story is like this. I used to like someone.In fact I really do love him with all my heart. I did my part and let him know about my feelings to him. He said that he dont wanna hurt me and he says I deserve someone better without even giving it a try. But my instinct always say that he do love me, he just dont want to show it. Every night, I would pray to god to give me signs if i should continue to believe in this love or not. I did receive signals not once but many times. Its like each time I want to move on in life something unbelievable happens, like getting a text from him and so on. I really want to share my love and happiness with him. I have completely let go and I am staying dettached. But I just want to know what else could I do to make him realise my love for him is pure? Please give me a piece of your mind. I really desire a relationship with him. I am looking forward for your reply.
The unconventional measures triggered a new era of safety and trust in public officials. In 1992 only 17 percent of the population claimed to trust the police, but the level of trust increased to 75 percent by 2006. Bogota had more than 81 murders for every 100,000 inhabitants in 1992. That number dropped to just over 16 per 100,000 inhabitants in 2012. Bogota today has a murder rate roughly below that of Chicago, where the rate is 19 per 100,000.
- If I don't have much respect for my body and health or I'm stuck in the "fat" mentality, then I won't stick to a good diet. The key isn't to go from 0 to 100 (from eating fast food regularly to becoming vegetarian, for example). The mind cannot make such a huge switch in a short amount of time due to all the patterns one has developed over the years. Again, psychology 101. So simple yet so many get it wrong. There is no "perfect" diet. But when you have enough respect for your body, you would definitely have the motivation to stick to transition (

Oral Roberts laid the foundations of the prosperity gospel,[25] but his teachings on abundant life and seed-faith have important differences from teachers of the Faith Movement. Even though Roberts was often associated with the prosperity gospel and the faith movement because of his close doctrinal and personal ties with Word-Faith teachers, his abundant life teachings did not fully identify him with that movement.[26]


And no, "But science is sooooooooo mysterious, we can't know for sure..." is not a legitimate argument. REAL science states that you DO NOT believe that something is true UNTIL it has been positively proven, NOT that you treat as if it is because "maybe." And no again, doing so is NOT "keeping an open mind" - keeping an open mind means accepting things for good reasons, not "just because." That's called "being a gullible sucker."
On June 23, nearly 200 Abundant Life friends and supporters attended our first ever Art of Building Community benefit dinner at Trinity Presbyterian Church. Showcasing artwork from Abundant Life students, the event began with music by the Chickenhead Blues Band and a catered dinner by Mission BBQ. The program included moving testimonials by former participants […]
Ed, thank you very much for sharing your gift and talent. You have used just the right words to really allow all of what I’ve been feeling for so many years finally make more sense than ever. You are a true Blessing and I’m so very excited to learn more from you to truly simplify and organize my thoughts and ideas into the life I’ve been trying to create for myself and my family. I think I had a “missing link” that was there the entire time just floating around me that I could access but much simpler through your help. I do very much appreciate your knowledge and your kindness. Sending you lots of thanks and love to you and your family!!
Look. Yes, you should have a vision of what you want your life to look like. I have a very clear vision. But it’s not hanging over my head. It’s in my pocket. Actually, it’s in my phone. And it changes as I change. They are a list of wants and goals but not needs. They do not define me or my worth. My vision acts as a compass. Do I want these things? Fuck yes I want these things. Will I not allow myself to be happy if I don’t obtain them? Nope. Been there, done that. Never again.
trust m god has really been grateful to us by giving us u as our angel to come out of our problem…Elizabeth I m a relationship with a guy for past 4yrs I really love him but he doesn’t…..last yr he broke up with m as I was not in the position to take the breakup I did up many mistake I went down to his place ad created a mess in front of his parents then I started talking to his friend ad he came to know abt it….but after all this he is still talking to me he says he like my company but can’t give m commitment,he has also started ignoring m badly and I want his commitment I want him as my future husband but he is not seeing any kind of future with me I really love I want him back I want to be his miss perfect what should I do plss help m plss suggest something so that he give m commitment plss do reply
As for losing faith in the Universe, that phrasing suggests you are applying ‘humanness’ to this force, and looking at it as something that makes decisions, rewards people,etc… It implies you are waiting for it to give you something. It is much more mechanical than that..it is neutral. It can only reflect back to us our predominant beliefs and feelings–it can’t deliver something because we are a good person, or are trying really hard,etc.. Think of it as a computer–input,output.
You have no idea the million different ways you can meet someone. Sure, it may be through the typical avenues, like a mutual friend or a blind date. Or, it could happen in the most unexpected, and craziest of ways—the type of situation that makes a great ‘how we met’ story. So, do your best to stop trying to figure out how you would meet this person. Don’t look at the current framework of your life as some sort of filter through which you sift possibilities.
I’ve been dating my boyfriend for almost a year now and we live together. In the beginning of October things were bad, he forced me to move out thinking it would help things, which surprisingly it did. I thought this would only make things worse, I was constantly worried he would cheat on me, go behind my back, and betray me; like he has before. We were still together, just not living together. A week later after we spent some time talking and working through things, I moved back in. Ever since then over the few weeks things have been great, he’s treated me amazing, however I still have a fear of, “what if he is treating me like this but is potentially going behind my back?” A few days ago he had a missed call from a number with a area code of where his ex lives, I do not know if it was her, a telemarketer, or just a random wrong number. But it is has worried me over the past few days. I also worry when I’m at work and he’s at home, what he’s doing. I try so hard to imagine us happy and trying to believe in everything he says to me is true and sincere. I just have major trust issues. I care for him an immense amount and would do anything for him, I love him very much. However, I do believe that I would be okay with out him.. eventually in time. I do not want this to happen, but you said you have to imagine yourself being able to let go of that person. He is for sure the person I want to spend the rest of my life with, and I never want to lose him. What I am confused about is, if I am using the Law of Attraction to attract him more into my life, what if he is using the Law of Attraction to attract a different person in his life, such as his ex, instead of me. Which situation with manifest? He is not the type of person to ever think about these, he doesn’t even know what the Law of Attraction is, but I believe he could subconsciously be doing this and not even knowing it. Again, I think way too in depth about things and sometimes just make it worse for myself.
By choosing to stay in an endless cycle of negativity and by dwelling on what isn’t, rather than what could be, how is the universe expected to be clear on what you are looking for? Focusing on the bad luck that you may have had in past relationships or dwelling on your inadequacies can only serve to further increase these misfortunes and hold you back from the love that you so truly deserve.

"Law of Attraction is very simple. You have to know what you want. You focus on the positive aspects of what you need, desire, or want to manifest. Positive attracts positive; negative attracts negative. This is where the saying 'misery loves company' came from. Lower-level energies will flock together. If you want to manifest, you envision rising above these energies and staying in the positive. ... This can be further detailed by saying that if you think it, it will come. Words have power and thoughts can be energy," according to Estes.
Rick Burton is the David B. Falk Endowed Professor of Sport Management at Syracuse University. He served as the chief marketing officer for the U.S. Olympic Committee for the Beijing 2008 Summer Olympics. He was previously commissioner of the Australian National Basketball League. He also operates the Burton Marketing Group, which has worked with the NFL, NHL, NBL, and others.
Our current state of affairs, whether it is in the realm of love, money, or any other aspect of our life, is always serving us in some way. We are getting some benefit from how things are now, no matter how absurd that seems to your conscious mind. But, here’s the thing..the part of you calling the shots is your subconscious mind, and there are all sorts of crazy thoughts, and limiting beliefs, floating around there that sabotage you in countless ways.
I used to do a lot of work helping people to stop smoking. There are only 2 reasons people don’t stop smoking. One, because they don’t want to (often this is subconscious) Two, because they don’t believe it’s possible. Or they assume it will be incredibly difficult and painful, and they can’t do it without suffering forever. (Again, this is often subconscious and it is a flawed assumption).

This freaks people out because they believe feeling happier now as a single person will cancel their 'order' with the Universe for a relationship. But don't worry... it doesn't work like that. Wanting and needing something to happen is not what brings it to you... trust me. Feeling the feelings that lie behind what you want now, and detaching from the idea this thing needs to happen for you to be happy, is what does -- much more quickly and easily.

I LOVE this book! The journaling activities are soooo powerful. Combine the journaling with the even more powerful affirmations and you will attract a love you never thought possibly. This book is not only about attracting a new love, but provides tools for transforming existing relationships and letting go of unhealth relationships. Buy this book and see where Love takes you...
Hello, I am hoping you can help me with this…. I’ve read that being excited to manifest your old love, or just a new relationship in general is okay. I feel so excited when the Universe shows me my signs of my desire. I’ve recently realized that whenever I see those signs, it makes me anxious to receive. Is there anything I can do to keep myself from feeling anxious to receive when I see these signs?
When it was recommended that I read this book, I was skeptical as I've read many other books on the subject and felt I knew pretty much all there was to know on the subject. I visited Amazon and read the reviews and based on the reviews and my brothers insistence, I went ahead and purchased this book. Let me just say that this was the best purchase I've made in quite some time. This book is unlike any other book that I've read on the subject. Secrets of Success is life changing and discusses the law of attraction in a way that is easy to apply from the moment you start reading. I have recommended this book to everyone I love and care about and everyone has had the same kinds of aha moments that I experienced. This title is highly recommended.
I want to say thank you as a new member of the church for all the support, prayers and positive vibe...s given prior to my thyroidectomy surgery yesterday. Recovery is a lil rough this first morning but I feel at peace..that the pain will pass and better days are ahead. God has a plan for me and I am excited to follow this journey with faith. I loved and appreciate the kind texts, calls, house visit with gift, and even hospital visit for prayer..I felt SO loved and I can't thank you enough for everyone taking your time. I look forward to coming on Sunday and making my presence regular as well as my children's and to give gratitude as well as that same positivity through learning and becoming apart of the church family. ♡ I must say last Sunday was my first time attending and I was in awe not just how beautiful the church was in every aspect but the diversity and kindness shown by anyone I came in contact with. I look forward to the dinner with the Pastor and thank you for the many blessing as I needed them so much for this recovery! ♡♡♡♡♡ See More
Be like a kid who allows no impossibility to enter her manifesting realm. "Feeling" helps us release any doubt and negative energy. It generates excitement and positive feelings, which support us to take inspired action! So go test drive that car you want, or feel what it will be like to have the perfect partner in your life, because feeling is believing!
Hi Angel – As I explained in my book, it’s all about you. Distance doesn’t matter with the Law of Attraction, even when using it for love and a specific person. You matter. Focus on creating the relationship you want and don’t worry about what you think are problems. Work on your thoughts, feelings, and vibration. Let go of how it’ll work. You have the ability to change your life and the Universe fully supports you.

Success rate of 0.1%? Where'd you get that statistic? But whatever the actual number, your question is an invalid one. The law of gravity works 100% of the time, except we can fly planes, right? Yes, I know that sounds silly, but it's really to show you how silly YOUR question is because "LoA" works even "negatively" (put in quotations because human perception is what labels things as positive or negative when really, the universe is 'neutral' and things don't happen as a way to punish us... that's just ridiculous, it's not personal).

The original creators of the law of attraction going back to the 1880s including Prentice Mulford,James Allen, Thomas Troward, William Walker Atkinson, Bruce MacLelland, Wallace Wattles, Napoleon Hill, Earl Nightingale, and W. Clement Stone promoted the belief that this is a universal law in which you attract only what you are thinking about. Modern LOA proponents such as Rhonda Byrne, Jack Canfield, Bob Proctor, John Assaraf, Joe Vitale, The Hicks family, and many others have stated similar beliefs.


Okay, coming from me, those words might not have the same impact. But, what if I told you that this information comes directly from two of the best salespeople on the planet? As a student of self-improvement, I've followed many of the world's most sought-after purveyors of success. Anthony Robbins, for one. He's definitely my hero. But, so is Zig Ziglar.

There is no real risk to chasing your dreams. As far as I can tell, it’s a lot of fun and a thrilling journey. My experience with countless clients over many, many years, is that all the risk…all the frustration…and all the disappointment, is born from not chasing dreams. (But please remember, there is a way to chase dreams successfully which is like chasing butterflies. Put yourself in the right energy field, and become a magnet for those butterflies. The more direct method of butterfly catching is so much harder).


Holy Smokes! I freaking love this article you’ve shared Gabriel (and everything else on your site might I add!). That last sentence you shared about blessing my beloved and I and knowing that we are already deeply connected on a soul level… Feel it. I believe that stumbling onto this blog of yours is an indication of my commitment to grow and call my beloved man in. Something inside me felt called to have a google around tonight and I got you. Amongst other books and resources I have been working through to grow in the last year and a half, I am deeply resonating with everything I’ve seen on your site and I’ve had a good little look around! I would love to connect. Possibly for some one-on-one coaching and would even love to potentially have you on my podcast and interview you there so you can share all of your wisdom on matters of the heart.

Shelly Bullard, MFT is a Marriage and Family Therapist, Love Coach and Spiritual Teacher. She's the author of the eBook: How to Become the Most Attractive Version of Yourself which she offers for FREE (click here to receive your free copy). She's also the instructor of the popular mbg courses: How To Become The Most Attractive Version of Yourself & How to Attract a Partner Who's Ready for Deep, Devoted Love. Shelly believes that when you access the experience of Love within yourself, your relationships become deeply fulfilling and you become the person you’re meant to be. She was named the “Love Guru” as one of the 100 Women to Watch in Wellness by mindbodygreen, and her deepest passion is living and practicing love and relationships as a spiritual path. To learn more about how she can help you create more love in your life, visit her at: shellybullard.com.


The law of attraction is not a magic wand. Because the brain preferentially scans and stores negative experiences, we have to consciously, habitually build the positive mental muscle. We all have layers and layers of stories, limiting beliefs, fears and blocks that have become the interior landscape of our minds and cannot be changed overnight just by thinking positive thoughts.
Last year, my relationship ended suddenly. In hindsight, I had fears about abandonment and deservability, and I now see that these were limiting beliefs that colored my reality. Over the past year, I have worked on healing myself from the inside out and am incredibly proud of how I have grown. There has been no drama, just a quiet respect that if he felt that he needed space to grow and evolve, I loved him enough to let him go. While contact has been minimal, I still wake up each day with a smile and a heart filled with love and promise. He is with me even though we are apart; and I have hope beyond my current reality that our paths will cross again, and comfort and peace in that certainty.

10) Blame Yourself: As the LOA is supposed to be a perfect, universal law, positivity should ALWAYS attract more positivity. The corollary of this is that you alone are completely responsible for any goal that was not successfully achieved, no matter how unrealistic the goal. This assumes that you not only control your thoughts and actions, but also those of everyone around you…and nature. The fact is, that you don’t. Sorry to break that to you.
Or change your state through experiences. Little daily things are big. When I was going through my rebirth — changing my state, I found joy in little things like a good workout, motorcycle rides, meaningful conversations, enjoying different foods, and hanging out with my tribe. These are all things I had in front of me. I didn’t have book deals or my own company. I punched a clock. I was in a job I didn’t like (but later realized it was one of the most important chapters of my life and would position me for bigger things.) The process of finding joy in your life is what creates you to connect to yourself. This is the gold. This connection to self is what makes you a super magnet to attract.
I really like the book. It has much information for you to process so it is not a one sitting read. The book does get it about energy and give you suggestions on how to work with your energy. I affirmations are good but I have found as I have progressed I have modified them to fit my progression. I would suggest this book to anyone. I have used this book with Denis Linn Soul Coaching and Donna Eden's Energy Medicine techniques.
Throw emotion and energy into everything you do. Even negative emotions can be transmuted into positive. Did you ever see someone red in the face with anger suddenly see the humor in a situation and burst into laughter? It can be one of the most beautiful things to witness. Do everything you do with emotion and the universe will love you for it. The law of attraction brings a tidal wave of energy that flows through emotion.
The original creators of the law of attraction going back to the 1880s including Prentice Mulford,James Allen, Thomas Troward, William Walker Atkinson, Bruce MacLelland, Wallace Wattles, Napoleon Hill, Earl Nightingale, and W. Clement Stone promoted the belief that this is a universal law in which you attract only what you are thinking about. Modern LOA proponents such as Rhonda Byrne, Jack Canfield, Bob Proctor, John Assaraf, Joe Vitale, The Hicks family, and many others have stated similar beliefs.
I want to attract my boyfriend using the LOA to marry me. I and my boyfriend are in a long distance relationship since last three years. He has proposed his love to me three times but he never agrees for marriage due to his family issues. But I love him a lot and want to marry him only. Can I make him change his mind into marrying me. Please help me !!!!
No matter what comes up, don't shut any of it down because it seems silly, irrational or whatever... if it is coming up, it's relevant and a very real feeling and belief that must be addressed. Pay attention to any memories that float in your mind...even if they have nothing to do with romantic relationships, there is a similar thread energetically, and will help you uncover beliefs and feelings that are blocking you.

The better your relationship with yourself, the better chances you have of finding a great relationship with someone else. Remember, attraction is all about how we feel, and nothing will get you into a better feeling space to let love in, than genuinely loving yourself more. Yeah, yeah, that hippy dippy love yourself stuff. The more you these types of sentiments rub you the wrong way, the more you need to work on it, trust me.

As you start shifting beliefs around this area of your life, you may notice certain things in your experience. You are meeting more people with whom you have common interests. You find yourself having great conversations with people, the types of conversations you envision having with your partner. You may find yourself going on more dates frequently with people who seem like a better fit for you than people you were going out with previously.


Unfortunately, many of us have troubled relationships with the idea of wealth. It certainly has connotations of greed and vanity. In order to attract money, we need to banish these negative thought patterns. A key aspect of The Law of Attraction is this idea that positivity breeds positivity. Therefore, you can learn how to harness positive money habits easily with help from visualization tools and techniques.
I LOVE this book! The journaling activities are soooo powerful. Combine the journaling with the even more powerful affirmations and you will attract a love you never thought possibly. This book is not only about attracting a new love, but provides tools for transforming existing relationships and letting go of unhealth relationships. Buy this book and see where Love takes you...
Hi Gabs, i have a long story but i’l cut it. After i said a prayer, talking to the Universe to send me a lady that i will get married to, i met a lady on facebook. She is a Gemini and i’m a Saggitarus. She became so deep in love with me and i culd sense it. But when she understood she was 2years older than me, her love began to undulate. She kept saying that i’m young and once she has a baby or two, she will look like my aunt cos of her size. Prior to our relationship, she has been in several relationshps with men, now she has a perspective bout men not been faithful. I assured her i was different and even if she has a child before that wont matter to me. But she seems to be falling apart. What do i need to do, to convince her of my love and my faithfulness and ensuring her loyalty? I love her and distance is not a barrier in my relationshp with her. Ur article is superb, it has updated my horizon. U can email me ur answers. emamaks2000@yahoo.co.nz. Thanks.
Some personal questions that you don't have to answer on this site but to think about. Is your house paid off? If you have children, are all of their college tuitions completely paid for? Are you still working at a job? If so, is that because you'd rather be working there than on a long vacation to your favorite places? Are you driving a brand new (fill in the name of your favorite car here)? Are all your hopes, dreams, and wishes coming true?
The key is having clarity, and knowing what it is that you want. Why? So that you can identify it when you see it, feel it and hear it, and – most importantly – so that you won’t be sidetracked into a relationship with a person who is not the highest possibility for you.  A person who is not your soulmate. Remember, there’s no need to settle for less than what you want. It’s like going to a supermarket without a grocery list when you’re feeling very hungry. If you’re anything like me, you may have bought a whole bunch of stuff you did not need but may have forgotten to buy something as basic as milk and sugar, which you really needed.
Why does a person keep smoking cigarettes when they know smoking might give them cancer? Why does an overweight person keep eating when they know they should be dieting? Once again: they’re doing more to avoid pain than to gain pleasure. But there’s also one very important thing to note about the pain versus pleasure paradigm: we will always do more to avoid pain in the short term and not in the long term.
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